Delta Connection Board
Business Development · Partnership Strategy · Artist Experience
Delta moves people. We turned that into momentum for artists.
Partner
Project
SelectCon was built to help independent artists move forward through access, knowledge and connection. For Delta, a brand whose product literally brings people together, we saw an opportunity to make that shared idea useful — creating an experience that helped artists find collaborators, build relationships and unlock what could come next.
The Delta Connection Board gave SelectCon artists and creators a simple way to signal what they were looking for and discover potential collaborators in the room — turning sponsorship into something genuinely useful to the community.
The partnership flourished beyond SelectCon, with Delta later joining UnitedMasters’ Celebration of Independence during GRAMMY weekend.
My Role
- Co-developed the creative strategy and concept behind the Connection Board, grounding the idea in real artist and creator community needs
- Shaped the connection between Delta’s role as a connector of people and places and an experience that felt native to the SelectCon audience
- Built the pitch narrative and materials used to sell the partnership through to Delta stakeholders and bring the concept to life
- Expanded the relationship beyond SelectCon, using the activation’s success to open conversations around the next partnership moment
Collaborative — across brand, creative, experiential and partnership teams.