Open Call
Artist Discovery · Brand Partnerships · Platform Strategy
A bat signal for the next sound, scene and artist.
Partner
Project
Open Call turned brand briefs into opportunities independent artists could actually access.
Rather than limiting talent discovery to a familiar shortlist, the mechanic opened participation across the UnitedMasters community — giving artists a direct path to submit for campaigns, content, sync and cultural opportunities with brands and partners including the NFL, NBA, American Eagle, Coca-Cola, Diageo and The Matrix.
Brands gained access to emerging talent and culturally relevant music at scale. Artists gained paid opportunities, promotion and the chance for their work to reach audiences far beyond their existing communities.
My Role
- Helped develop Open Call into a repeatable commercial offering for brands, shaping its positioning, packaging and GTM story
- Built client-facing frameworks and materials that translated artist discovery into clear brand use cases
- Turned brand briefs and business needs into artist opportunities across campaigns, content, sync and cultural programming
- Worked across Brand Partnerships and Artist Relations to package and bring opportunities to market
I helped turn a brand brief into an open door for independent artists.