Sync
Music Licensing · Product Strategy · Go-to-Market
One placement can change an artist’s year.
Partner
Project
UnitedMasters Sync turned a deep catalog of independent music into a scalable licensing solution for brands — while creating another revenue and discovery engine for artists.
The offering gave partners a direct pipeline to culturally relevant music across campaigns, social content, sports, entertainment and experiences, while creating paid placements that allowed independent artists to earn from their ownership and reach audiences at a much larger scale.
The value worked both ways: brands gained faster access to emerging music and culture; artists gained another path for their work to generate income, exposure and career momentum.
My Role
- Helped develop UnitedMasters Sync into a scalable commercial offering, shaping how it was positioned, packaged and sold to brands
- Built the GTM language and client-facing materials, including decks, case studies, slides and reels
- Brought Sync into brand conversations as a strategic lever, matching client needs to licensing opportunities
I helped turn the catalog into a product, the product into a sales story, and the sales story into artist revenue.
Media
