Bulleit Pioneer Project
Cultural Platform Strategy · Artist Relations · Program Architecture
Bulleit had a brand belief. We turned it into a cultural platform.
Partner
Project
Bulleit’s “Frontier Spirit” was a strong brand belief. The opportunity was to turn it into something people could actually experience — a repeatable cultural platform that gave Bulleit a credible role supporting the artists and creators pushing culture forward.
We built Bulleit Pioneer Project around mentorship, artist storytelling, content and live experiences, turning a brand idea into a multi-year platform with real cultural and commercial impact.
Across the partnership, Bulleit Pioneer Project generated 3.5B earned reach, 274M social impressions and 369 pieces of coverage, with brand research showing consumers were 32% more likely to buy Bulleit as a result of the partnership.
My Role
- Co-developed the platform strategy and programming, translating Bulleit’s “Frontier Spirit” into a cultural platform built around artist mentorship, storytelling, content and live experiences
- Built the partnership narrative, pitch materials and sales tools used to package and sell the platform through to brand stakeholders
- Shaped artist and mentor programming while managing talent relationships and deliverables through execution
Collaborative — across brand, artist and partnership teams.
Media
