Blueprint AI
Artist Insights · Product Strategy · Go-to-Market
Build with artists, not just for them.
Partner
Project
Independent artists don’t just need distribution. They need context — what to do next, where to focus and how to make smarter decisions around every release.
Blueprint AI turned that need into a personalized artist-development product, combining an artist’s own data with UnitedMasters’ music expertise to deliver release planning, marketing guidance and career recommendations.
Built around recurring artist questions, behaviors and feedback, the product extended UnitedMasters beyond distribution — giving independent artists a smarter, more personalized tool for navigating what comes next.
My Role
- Brought firsthand artist intelligence from PARTNER relationships and discovery sessions into Product, Artist Relations and Growth, surfacing recurring questions, friction points and career needs
- Pressure-tested Blueprint AI against how independent artists actually plan releases, make decisions and build their careers, helping shape relevant product use cases and recommendations
- Shaped the artist-facing GTM story, translating product capabilities into clear career value and showing artists how the product could actually help them
I helped bring the artist closer to the product — turning what we heard from artists into input for what we built, how we positioned it and how we brought it to market.