The Next Generation
New Business · Artist Relations · Account Growth
Honda wanted the next generation. We led with their stories, not just their songs.
Partner
Project
Honda Stage needed a distinctive way to spotlight the next generation of artists — and a story strong enough to win a competitive RFP. The opportunity was bigger than another emerging-artist platform: connect independent talent to generational cultural legacy and give Honda a more ownable role in the future of music.
That strategy helped win the Honda Stage RFP with a story-led artist slate, then opened the door to a broader relationship with UnitedMasters — expanding Honda into Grammy Week’s Celebration of Independence and growing a single content partnership into a larger cultural platform.
My Role
- Owned the competitive RFP end-to-end, from brief through submission
- Evaluated, recommended and packaged the artist slate, shaping the creative narrative and executive presentation
- Managed artists and managers through execution, coordinating performances and content deliverables
- Expanded the Honda relationship into GRAMMY Week, growing the account beyond the initial win
Led the pitch across brand and partnership teams, then managed artist-facing execution post-win.