Partner Artists
Artist Relations · Artist Strategy · Platform Growth
Independent artists need more than distribution. They need the tools to build a career.
Partner
Project
UnitedMasters’ PARTNER artists received high-touch support built around helping independent artists grow beyond distribution. That meant staying close to what was happening around each artist — releases, tours, career priorities, audiences, platform experience, brand ambitions, and what they needed next.
The goal was to turn that proximity into better support across the business. Artist feedback helped inform how teams approached partnerships, product, growth, and new opportunities, creating a tighter loop between what artists needed and what UnitedMasters could do for them.
My Role
- Owned artist intelligence across Artist Relations and Brand Partnerships, building direct relationships with PARTNER artists and their teams to stay close to releases, career priorities, feedback, and cultural momentum
- Represented the artist voice across Brand Partnerships, Growth, and Product, surfacing recurring needs and opportunities back into the business
- Turned artist priorities into action, from tailored brand opportunities and tour support to release moments, sponsorships, and platform thinking
I sat between the artist and the business — staying close to what was happening, advocating internally and helping turn artist priorities into action.